Siwy

Launched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons including Kate Moss, Sienna Miller, Nicole Richie, Selma Blair, Rachel Bilson and the list of celebrity supporters continues to grow with every new collection launched.

Developed in the country's best wash and sewing facilities in California, Siwy's superlative, modern tailoring creates the ultimate figure-flattering fit with unparalleled comfort. Quilted pockets lift and shape the backside, and seams carefully follow a woman's natural curves while subtleties of aging, tinting, wrinkling, and washing add to the design. All lines in the jean accommodate the body and its characteristics when moving, sitting or standing. Long, lean shapes have become a signature look and are softened by a shortened, curved hem at the back of the leg. This discrete design element avoids a dragging hem when worn with sneakers or heels while maintaining a height illusion for women of all sizes. Unexpected takes on classic shapes, such as denim shorts, bell bottoms, cargos, chinos and cropped styles add novelty and variety to the collection. Siwy produces four collections per year, each forging ahead with fashion trend and fit.

Every piece is finished with hand-crafted labels made out of vintage feedsack cloth. Starting in the late 1840's through the mid 20th century, feedsacks were an integral part of rural American life. Over time, they took on colorful graphics and patterns as advertising. Before it was ever fashionable, the patterned fabric from used feedsacks was recycled into garments and quilts by home-making women on the frontier. Today, Siwy utilizes this same idea to create a labeling system that ensures that each pair is a one-of-a-kind, original piece of vintage Americana.

Siwy is currently distributed internationally in Canada, UK, Belgium, France, Italy, Greece, Netherlands, Germany, Austria, Switzerland, Taiwan, Japan and Australia. In the US, the brand retails at Ron Herman, American Rag, Intermix, Henri Bendel's, Madison, Bloomingdale's, Saks Fifth Avenue, Neiman Marcus to name a few, as well as several online retailers specializing in celebrity style and newest trends. Internationally, Siwy is carried in Harvey Nichols, Gallery La Fayette, Mountaigne Market, Gio Moretti, Barneys in Tokyo, Lane Crawford in Hong Kong as well as many other prestigious stores worldwide.

PRESS CONTACT:
Paul Wilmot Communications, 212.206.7447
TJ Allers, tallers@greatpress.com